Chez Panisse – eat my shirts?

2012 was Alice Waters’ Chez Panisse restaurant’s 40th birthday* and you’ve probably seen the congratulatory articles. As part of the San Francisco icon’s celebrations, Levi’s are releasing a limited edition range of T-shirts designed by David Byrne (the Clouds on Toast,) Maira Kalman (that’s the pie), Dave Eggers (of McSweeneys etc. who did the mandarin), and Sofia Coppola (a very bland cabbage or is it a lettuce?) and one from Alice herself. Her restaurant birthday’ posters are on lots of restaurant walls, maybe these will make it to the wait staff.
The Levi’s site blurb says…
“Levi’s® has partnered with food activist Alice Waters and friends to celebrate 40-years of the ‘Delicious Revolution’. Since 1971, Alice and her restaurant Chez Panisse have brought together farmers, producers, chefs, educators, journalists, politicians, and artists in an effort to transform the American food landscape and promote a healthy, sustainable future. Proceeds from the sale of these 100% organic cotton t-shirts help support the Edible Schoolyard, a national organization that integrates garden and kitchen education into grade-school curriculum.”
They have letterpressed hang-tags on handmade paper embedded with organic seeds (plant that label, very hippy) and are 100% Organic Cotton (Imported). Cost is $30 plus postage but you might have to use a service such as Forwardit.us.

Tip-o-the-glass to The Food Section

*It’s also been 40 years since Don McLean released the American Pie album but I don’t think that’s culinary relevant,  although I have been working on some related video for friends John and Moya.

Levi’s are releasing a limited edition range of T-shirts to celebrate 40 years of Alice Water’s Chez Panisse and support the work of her Edible Schoolyard foundation.