2012 Lavazza Calendar

Always fashionable and using the best fashionable photographers, next year’s Lavazza calendar turns the focus back on the photographers, asking them for self portraits. With a Lavazza cup of course. They’re pretty much what you’d expect from each, Elliot Erwitt’s is silly, Annie Liebovitz in gumboots…

I did like this image from Eugenio Recuenco he says…

The story I want to tell is of an encounter between two cultures – Spanish and Italian – by using the two legends: Don Quijote and Lavazza. A mixture of story-telling and history, fantasy and reality, the surreal and the real. You know, when you daydream like ‘El ingenioso hidalgo’* you have to keep your eyes wide open. Maybe with a good coffee.
The Lavazza site has backstage shots, and a video with a silly dramatic voice over ” 12 photographers…together for the very first time… telling their stories…between one coffee and another. 12 different styles for 12 souls of coffee”  Huh?

The LAVAZZERS 2012 from Eugenio Recuenco on Vimeo.


It’s fun to see the bits we didn’t get in the prints.  Below are the backstage images for the other page I liked, from Albert Watson. See them all here.
*El ingenioso hidalgo don Quixote de la Mancha was the original Cervantes title (known as Don Quixote, Part I)

The 2012 Lavazza calendar is out, 12 self portraits from past calendar photographers.